Ok, there's a nice little lesson to be learned here by some of you. It's called MARKETING. Now, when you are a company selling a product, you have a few options for getting consumers to buy that product. 1) you can make an outstanding product, price it to give you a decent product margin, and then let word of mouth do the rest. Quality speaks for itself... Or at least it used to.
Welcome to the world of margin-killers. The ideal here is simple. Cheap production cost to lower pricing to the end consumer. They make a small profit on each item, and in turn, sell a larger number as a way to make money.
There are two types of consumers in this world. Price-conscious, and quality-conscious. NGM consumers are the second catagory. No price is too steep with the knowledge that your product has been tested a thousand times over until it meets T.C.'s standards. Good on him for doin the R&D. Here's where the other catagory comes in. Company 'X' now comes in after the expensive R&D (lowers costs), and uses basically the same design. Then, they mass-produce with lower quality standards (lowers cost again). Finally, they use a name that follows with it, the reputation of the original product. Instant marketing power. Then, simply add a 5 instead of a 4, and you've now got a better intake in the minds of the price-conscious.
Is it right to T.C. and other small companies? No. But business is not a fair game. But at the same time, if comanies like T.C. wish to survive and grow, they have to cut profits to maintain a share of the market. Quality alone doesn't sell a product to 90% of American consumers. We're cheap bastards. Japanese companies don't want to venture here, because of that. They know that our kids will check online, and try to get them to match prices.
Welcome to the real world of business. If you care about quality, go NGM, if you care about price, he doesn't want your business anyway. There's always going to be someone that wants your money bad enough. SSA is just around to pick up the scraps. And when you add up all the scraps of the the cheap-ass american consumers, it's quite profitable.
Class over