Just lookin for some people who are sponsored. If you are, how did you get sponsored (what is the best way to get sponsored). Thanks, Jason.
Is anyone sponsored?
tylerdurden87111
- Status
41 - 51 of 51 Posts
Joined
·
345 Posts
There's some good info in this thread:
http://www.newtiburon.com/forums/showthread.php?t=1312&highlight=sponsor
I have helped a few of my friends write proposals and such, all of them have had very good success with getting sponsorships. My suggestion - use powerpoint, make it visually appealing, and know both what you want and what you can offer the company in return. Having contacts is nice, but isn't all that necessary if you know what you're doing.
ps - if you've never been to a car show with your car, or never built a car before, you should start by showing the car a few times, and selecting your mods wisely.
i'm gonna look for some links to advice i've given in the past on how to get sponsored, i don't feel like typing it out again
http://www.newtiburon.com/forums/showthread.php?t=1312&highlight=sponsor
I have helped a few of my friends write proposals and such, all of them have had very good success with getting sponsorships. My suggestion - use powerpoint, make it visually appealing, and know both what you want and what you can offer the company in return. Having contacts is nice, but isn't all that necessary if you know what you're doing.
ps - if you've never been to a car show with your car, or never built a car before, you should start by showing the car a few times, and selecting your mods wisely.
i'm gonna look for some links to advice i've given in the past on how to get sponsored, i don't feel like typing it out again
Joined
·
345 Posts
some stuff from other threads...
http://www.importculture.com/forum/...archMode=allwords&searchIn=Author&forum=0&searchSort=dateDESC&ReturnPage=Search
Depending on how complex your thinking is, try and evaluate the situation from a companies point of view.
A company is looking to get exposure and, in the end, more business. They evaluate sponsorship opportunites as how much they will get BACK on their investment. If they give you things at cost, then they are not LOSING any money, just simply not profiting. But if they are giving you product for free, then they are actually INVESTING money into you with hopes of getting a return.
For many companies, they evaluate a sponsorship application and compare it to an advertisement. A month of advertising in a magazine, a sponsorship of a show or event, or a sponsorship will all set a company back somewhere around $1000. If they put it into a car, they have the opportunity of having that car be noticed and having other people out there ask the owner "hey, where did you get that *insert part here*". This is exactly what the company wants. The magazine readership has very low response to MOST advertisements (if 1% of the readers of a magazine showed interest enough to visit the site or make a phone call, that's extremely high). However, alot of companies may put their money into sponsoring car shows or other events. This is part of where your proposal comes into play.
in your proposal, you are basically SELLING your car. You want to show a company what they will get out of their investment in your car. Show them all the exposure your car is CURRENTLY getting (it's hard to suggest that your car WILL EVENTUALLY get exposure if it's getting nothing now), show them what your car has done in the past (trophies, features, etc), and show them what you have lined up in the next year (aka shows, appearances, and mods you plan to do in the next 3 months. Don't put down super-widebody quad-turbo v12 engine, they know that is very unlikely and you're bs'ing). It's very unfortunate that the guys that get the sponsors usually already have the hooked-up cars, but if you look at it from a companies' point of view, it makes sense. It's far cheaper for a company to donate $500-$1000 in parts (remember, they only pay cost on their parts, so that's around $2-3k retail worth of parts) to a car that is already built is much cheaper than spending $10k+ buying a company car and building it themselves. Also, they can spend $500-1000 on 5-10 different cars around the nation and get exposure in multiple places at multiple times than to just build 1 car and then pay to ship it all over the US.
If your car is not a full show car, USE THAT TO YOUR ADVANTAGE!! Remember, BECAUSE you drive your car around every day, more people see your car. There are about 5 cars that I see on the freeway regularly that stand out (brighter paint job, certain modifications), even though I pass thousands of cars daily. These are the cars that sponsors love to put their products and stickers on, because they know that the exposure they get on the streets is just as important if not MORE important than the exposure at car shows. These cars can pretty much get ANY part they want at cost simply because they have so much opportunity for exposure.
I hope this makes sense to you... if you need more help with creating a proposal, I can try and help you.
BTW - Craig Lieberman charges $39.95 for this information in his book on how to get sponsors, so any donations to the slappy-knows-how-to-get-sponsors-but-doesnt-need-to-write-a-book-and-profit-off-of-other-import-owners fund is appreciated
Advice from Dennis @ Import Culture:
I can tell you this much... It's VERY HARD to pick up sponsors... You gotta put in a lot of work to get to the point where companies will give you free product.. If anything, you MAY be able to get partial sponsorships which basically mean you can get a discount. As for that needsponsors site, i don't believe too much in those.. You have to pay to be a member of that site, right? I think it's just a way to sucker people into signing up and paying the fee... Most people that get sponsored have put in a lot of time in the show/race scene already and have built a name for themselves.. Most ordinary people off the street 9 times out of 10 wouldn't be able to get a full sponsorship. Can you imagine how many people out there are trying to do the same thing?
In the Jan04 Import Tuner, i believe there is an article by RJ De Vera in the beginning of the mag. that talks about sponsorships... read that.. if anyone knows about getting sponsored.. it's him.
http://www.importculture.com/forum/...archMode=allwords&searchIn=Author&forum=0&searchSort=dateDESC&ReturnPage=Search
Depending on how complex your thinking is, try and evaluate the situation from a companies point of view.
A company is looking to get exposure and, in the end, more business. They evaluate sponsorship opportunites as how much they will get BACK on their investment. If they give you things at cost, then they are not LOSING any money, just simply not profiting. But if they are giving you product for free, then they are actually INVESTING money into you with hopes of getting a return.
For many companies, they evaluate a sponsorship application and compare it to an advertisement. A month of advertising in a magazine, a sponsorship of a show or event, or a sponsorship will all set a company back somewhere around $1000. If they put it into a car, they have the opportunity of having that car be noticed and having other people out there ask the owner "hey, where did you get that *insert part here*". This is exactly what the company wants. The magazine readership has very low response to MOST advertisements (if 1% of the readers of a magazine showed interest enough to visit the site or make a phone call, that's extremely high). However, alot of companies may put their money into sponsoring car shows or other events. This is part of where your proposal comes into play.
in your proposal, you are basically SELLING your car. You want to show a company what they will get out of their investment in your car. Show them all the exposure your car is CURRENTLY getting (it's hard to suggest that your car WILL EVENTUALLY get exposure if it's getting nothing now), show them what your car has done in the past (trophies, features, etc), and show them what you have lined up in the next year (aka shows, appearances, and mods you plan to do in the next 3 months. Don't put down super-widebody quad-turbo v12 engine, they know that is very unlikely and you're bs'ing). It's very unfortunate that the guys that get the sponsors usually already have the hooked-up cars, but if you look at it from a companies' point of view, it makes sense. It's far cheaper for a company to donate $500-$1000 in parts (remember, they only pay cost on their parts, so that's around $2-3k retail worth of parts) to a car that is already built is much cheaper than spending $10k+ buying a company car and building it themselves. Also, they can spend $500-1000 on 5-10 different cars around the nation and get exposure in multiple places at multiple times than to just build 1 car and then pay to ship it all over the US.
If your car is not a full show car, USE THAT TO YOUR ADVANTAGE!! Remember, BECAUSE you drive your car around every day, more people see your car. There are about 5 cars that I see on the freeway regularly that stand out (brighter paint job, certain modifications), even though I pass thousands of cars daily. These are the cars that sponsors love to put their products and stickers on, because they know that the exposure they get on the streets is just as important if not MORE important than the exposure at car shows. These cars can pretty much get ANY part they want at cost simply because they have so much opportunity for exposure.
I hope this makes sense to you... if you need more help with creating a proposal, I can try and help you.
BTW - Craig Lieberman charges $39.95 for this information in his book on how to get sponsors, so any donations to the slappy-knows-how-to-get-sponsors-but-doesnt-need-to-write-a-book-and-profit-off-of-other-import-owners fund is appreciated
Advice from Dennis @ Import Culture:
I can tell you this much... It's VERY HARD to pick up sponsors... You gotta put in a lot of work to get to the point where companies will give you free product.. If anything, you MAY be able to get partial sponsorships which basically mean you can get a discount. As for that needsponsors site, i don't believe too much in those.. You have to pay to be a member of that site, right? I think it's just a way to sucker people into signing up and paying the fee... Most people that get sponsored have put in a lot of time in the show/race scene already and have built a name for themselves.. Most ordinary people off the street 9 times out of 10 wouldn't be able to get a full sponsorship. Can you imagine how many people out there are trying to do the same thing?
In the Jan04 Import Tuner, i believe there is an article by RJ De Vera in the beginning of the mag. that talks about sponsorships... read that.. if anyone knows about getting sponsored.. it's him.
Joined
·
345 Posts
*phew*
and with that, i'm goin to bed. I have a meeting in the morning with the producer of a TV show
and with that, i'm goin to bed. I have a meeting in the morning with the producer of a TV show
ive been offered sponsorships by, seatbeltpads.com, alpine developments, rotora, DEI, road race motorsports, and a few others, turned them all down though, what can i say: i dont like stickers, lol
the only one i would agree to is Next Generation Motorsports, TC knows what hes doing.
the only one i would agree to is Next Generation Motorsports, TC knows what hes doing.
Joined
·
345 Posts
You were offered full sponsorships? or partial?myst said:
if it was for 10 or 20% off, then i could see turning it down. But if you turned down full sponsorships simply because you didn't want to run a sticker, that's pretty ignorant!
the one from DEI was 75% of anything, seatbeltpads.com was half of custom seatbeltpads and a cover spot on their home page, alpine was no deal, i just get commission, road race was buy one carbon fiber piece, get another free, stuff like that, if i put a sticker on it will just be ricer and looks freakin nasty, id rather work and pay for my car and actually have sweat and blood put into the car, not some major manufacturers sweat and blood, im 18 now and ive paid for every single thing in my car and proud of it. so i wouldnt consider it ignorant.
41 - 51 of 51 Posts
- Status
-
?
-
?
-
?
-
?
-
?
-
?
-
?
-
?
-
?
-
?
-
?
-
?
-
?
-
?
-
?
-
?
-
?
-
?
-
?
-
?
